Overview

The BMS degree programme in Ecom. Operations is an apprenticeship-embedded undergraduate programme designed to equip students with comprehensive business management knowledge combined with specialized expertise in e-commerce operations and digital business models. This programme integrates theoretical learning with practical industry experience through structured apprenticeships.

6 Semesters
6 Months Apprenticeship Duration
60-70% Skill Component

Curriculum Structure

The curriculum follows a balanced approach with concept learning and apprenticeship phases:

Semester Phase Focus Area
I Concept Learning Foundations of Business Management & Digital Commerce
II Concept Learning E-Commerce Platforms & Online Retail Management
III Concept Learning Digital Marketing & Social Media Commerce
IV Concept Learning E-Commerce Technology & Data Analytics
V Apprenticeship E-Commerce Operations Implementation & Marketplace Management
VI Apprenticeship E-Commerce Leadership & Industry Project

Career Opportunities

Graduates of this programme are industry-ready for diverse career paths in e-commerce and digital business:

E-Commerce Manager

Oversee online retail operations, marketplace management, and digital sales strategy.

Digital Marketing Specialist

Develop and implement digital marketing campaigns across multiple e-commerce platforms.

E-Commerce Platform Developer

Build and maintain e-commerce websites, mobile apps, and digital storefronts.

Online Retail Analyst

Analyze e-commerce data, customer behavior, and market trends to optimize sales performance.

Eligibility Criteria

  • 10+2 or equivalent qualification from recognized board
  • Minimum 50% aggregate marks in qualifying examination
  • No age restriction for general category candidates
  • Relaxation in marks as per government norms for reserved categories
  • Basic computer literacy and communication skills

Fees Structure

The total programme fee includes tuition, examination, and apprenticeship support costs:

Tuition Fee (per semester) ₹25,000
Examination Fee (per semester) ₹2,500
Apprenticeship Support Fee ₹15,000 (one-time)
Total Programme Fee ₹1,95,000

Note: Scholarships and financial assistance available for meritorious and economically weaker students.